Jennifer is a graphic designer and creative director with a knack for craft and a penchant for the purposeful.
APPROACH:
With a collaborative and skilled approach intended to transform and empower the consumer, I develop branded environments, brand identities, print communications, signage and wayfinding systems across more than a dozen, diverse fields with expertise in consumer products, healthcare, manufacturing, music and retail.
I received a Bachelor of Arts (BA) degree in Graphic Design from The American University in Washington, DC. and a Master of Fine Arts (MFA) degree in Graphic Design from Rhode Island School of Design in Providence, RI. As a graduate student, I was the Instructor for the undergraduate Internship Program and a Teaching Assistant for several undergraduate design classes.
DESIGN ETHOS:
Be Human. Design with care, empathy and intention for the needs and desires of people. Tell a Story. Explore deeper connections through experiences built on storytelling. Take Risks. Trust your instincts to elevate the design, break the rules and play. Progress over Perfection. Embrace change with action towards solutions that can evolve. Keep it Simple. Simplify to amplify by removing the unnecessary and only adding the meaningful. Sweat the Details. Small details lead to big experiences, giving life to a multitude of possibilities.
TESTIMONIALS:
Walking into work this morning was the perfect opportunity to use the main entrance and admire the entry experience. It sure is different, and awesome in so many ways. Thank you for driving this project and making it happen! Beautiful work!!
JIM, CEO | Youth Community Programs
Jennifer has been an absolute pleasure to work with. All of our projects have been clearly described, honestly negotiated and expertly completed. It's been a personal pleasure for me to work with her on a variety of projects spanning a great geographic area. She is courteous, funny and has made my job a lot more enjoyable... Highly recommended!
STIRLING, Commercial Photographer, Architecture | Interiors
I could not be more pleased with how efficiently and effective our collaboration process was.
JACKIE, Director of Marketing and Communications | Vertical Farming
Jennifer is a polished creative director and leader with the unique gift to cultivate collaboration and elevate meaning with everything she does. She is contagiously passionate about her work from community projects to the largest companies and brands. I had the pleasure to work with Jennifer as a vendor-partner to CVS Health. During that time, we successfully implemented large scale rebranding rollouts and small high-profile flagship projects. Passionate about her design, Jennifer demonstrates an unwavering commitment to excellence, never one to draw attention to her unique talents which produce exceptional designs. Her focus is always on the team-effort, delivering a clear vision to transform the retail space to support the brand and improve the customer experience. Jennifer would be a true asset to any company seeking retail and product design leadership and comes with my heartfelt recommendation.
SHANNON, National Account Director | Retail Décor
Working with Jen brought Shri to the ‘next level’ of brand exposure to authentically tell our story, impacting more than 8,500 students every year. With an eye on every detail, and the ability to multi-task with our bakery, teachers, printers and store managers, Jen created a fast-paced and effective brand strategy to support both our nonprofit organization and our social enterprise model in meaningful and real-world ways.
ALISON, Founder | Social Enterprise Entrepreneur
She is a creative individual that always comes with achievable solutions that push the limits, when necessary, and always achieve excellent results. She is very thoughtful and takes the time to really reflect on what is important on any given project… She always asks "what is the best solution for the customer here?". Jennifer always pushes to get the best solution. She brings her years of experience to bear on her work that results in a focused, creative, and efficient solution. She is always looking out for things that may influence or effect a project that others miss. She has a keen sense of what is important and what might not be.
STEVE, Creative Director | Retail Designer
Jennifer is a winner. She has the creative vision and the know how to get things accomplished. I worked with her at CVS Caremark on the Exterior Branding program. This included signage, window graphics, and exterior refreshes of all existing retail stores. She was the lead on all branding elements to ensure our branding was consistent across all marketing elements. Jennifer is dedicated and passionate to the brand. She took the extra time and attention to detail to guarantee the highest quality of work. She understood the creative elements and worked with my team to execute on time and on budget. She is focused, creative, dedicated, a team player and determined. I would hire Jennifer in a minute and believe she can lead and execute above and beyond anyone’s expectation.
RON, CFO | Health Services