CVS pharmacy

Exterior Branding: Store Windows
Large Format Design + Installation

Creative Management; Creative Direction,
Photo Direction, Design, Agency, Production

Creative Program Management; Brand Guidelines,
Rollout, Vendor Management

A program created to enhance the appearance of CVS/pharmacy storefronts by employing a unified system
of permanent graphics designed to maximize brand identity while masking the backs of interior gondola fixtures and solid wall areas. The program utilizes a comprehensive system of layered graphics applied to standard window executions as well as special situations based on historic, municipal and operational requirements.

The program solidified and leveraged the CVS/pharmacy brand by:

• Preserving a consistent look and feel across many diverse store formats with ease of installation and cost effectiveness.

• Introducing a vocabulary of color, type and iconography that complimented interior store signage and messaging while building brand equity and awareness.

Unifying the appearance of all CVS/pharmacy locations while allowing each the flexibility to connect with its locale resulted in expedited approvals from landlords, municipalities and the community all while creating greater brand impact.