CVS pharmacy

Interior Branding: Store Experience
Wayfinding, Décor, Planogram

Creative Management; Creative Direction, Art Direction, Design, Agency

Creative Program Management; Brand Guidelines,
Rollout, Vendor Management

“Everyday we are helping people on their path to better health - it’s our purpose and it drives every decision we make, like taking tobacco out and bringing healthier items in, we’re on the right path
and we are just getting started”

The goal I set for my team was to remove the unnecessary and only add the meaningful. Together we created a calmer physical environment by curating simplified color palettes to define primary categories, softened wall décor and flooring with wood grain inspired materials and created educationally engaging and immersive planogram signage to help guide product and service choices.