CVS pharmacy
+ Target

Brand Extension: Wayfinding
Exterior Branding + Interior Branding

Creative Management; Creative Direction, Art Direction, Design, Agency
Creative Program Management; Brand Guidelines,
Rollout, Vendor Management

Better together.

I collaborated with CVS pharmacy’s Special Projects Team and Target’s Architecture team to create a store-within-a-store format helping Target guests on their path to better health through CVS Health's industry-leading health care services while providing convenience and cost savings to consumers and payors.

• 9 interior pharmacy formats, 2 clinic formats

• 5 diverse exterior store formats: Super Target, Target, Atypical, Express, City

• Brand Extension to 1,672 pharmacies and 79 Minute Clinics across 47 states

• Brand transition completed in 8 months

As part of this strategic partnership, CVS Health and Target are driving strategic priorities forward further accelerating their commitment to Wellness as a signature category.