“It will move you”

2023 brought a brand refresh for the legendary TCS NYC Marathon, the largest marathon in the world. The goal was to create impact with a bolder, cleaner, more simplified visual vocabulary for broadcast media, social media, print, event signage, race course signage, and more.

New York Road Runner’s reached out to help concept, design and implement the refresh at the Runner’s EXPO, in the Javits Center, the largest experiential event welcoming runners, support teams, sponsors, friends and family to this iconic international sporting event.

The implementation of large-scale signage and wayfinding spanned 50,000 sq. feet and included the following areas: Welcome Moment, BIB pick-up, T-Shirt pick-up, Running Lab, and the NYRR Alley.

The impact of the overall 2023 branding resulted in record- breaking results; Sold out race entries. Record attendance and engagement at the Runner’s EXPO. Record race course crowds. And, most importantly, personal records for many of the elite and non-elite athletes competing from around the world.