What an absolute honor to partner with @nyrr on the design and execution of the 2021 branding campaign for the 50th Anniversary of the legendary TCS NYC Marathon.

The Runner’s EXPO, in the expansive Javits Center, was one
of the experiential environments welcoming runners, support teams and sponsors to this international sporting event.

To say the large-scale signage and wayfinding was visually impactful and inspiring would be an understatement.
NYC, you are amazing!