Shri

Brand Identity + Lifestyle Environment
Logo, Signage, Collateral, Merchandise

Creative Direction, Design, Print Management, Production

The brand identity for Shri, began in 2010 with a simple request for a logo. Over the past 14 years, I have expanded the brand expression into signage, collateral, and merchandise serving hundreds of students, teachers, and charitable sponsors.

Shri is an urban outreach yoga organization based in Pawtucket, Rhode Island with weekly inclusive yoga classes, teacher trainings and nut-free snacks, helping to fund more than 100 free classes every month to groups in need through our 501(c)3 non-profit organization, Shri Service Corps.

It’s mission is to “support, honor, respect and inspire the community in which we teach, live, work and invest.