Shribark

Brand Identity: Healthy Snack Product Line
Logotype, Packaging, Collateral, POP

Creative Direction, Art Direction, Design,
Print Management, Production

Working directly with the founders of this startup social enterprise brand, I redesigned the packaging using fun, friendly, colorful graphic illustrations, commissioned from illustrator Allison Cole, to connect with consumers of all
ages serving retail and wholesale markets. A graphic library of diverse yogis, yoga poses and fruit illustrations were developed to connect consumers with flavors and allow
for future ShriBark® product lines.

ShriBark® snacks have a special purpose. All year long, a portion of proceeds benefits Shri Service Corps, a 501(c)3 nonprofit organization, funding free yoga outreach programs in schools, shelters, recovery centers, hospitals, and social service agencies.